Innovation

We are known for our ability to generate big ideas for new products; ideas that reinvent categories by changing the rules of the game.  Our 6i process of innovation ensures that we take a holistic approach, exploring innovation opportunities on six different axes of innovation including:  business model, supply chain, use model, marketing, technology, and product design. 

We also help companies navigate through the wide variety of strategic options that present themselves during the course of new business creation and new product development.  For example, what business model should accompany my new product?  How should we go to market?  How can we spur consumption in our core product lines?  How can we build products that are defensible against strategic and competitive threats? How can we radically change the profitability profile of the category?

To find out more, including obtaining relevant case studies, give us a call at 925.253.1002 or email us at products@2ndedison.com