Management Team

Chris Bradley - Founder & CEO

Chris has started several successful companies and is an innovator recognized for his unique ability to drive product and service innovation. Prior to founding 2ndEdison, Chris worked at Hewlett-Packard where he served as general manager of HP’s online trading division, a business that he had founded for the company. At 2ndEdison, Chris provides the vision and business acumen to drive the company forward, but also enjoys working directly with clients on breakthrough projects that benefit from 2ndEdison’s “6i” method of innovation. Chris has filed more than a dozen patents, has won prestigious design awards has been featured in leading publications such as Forbes, Popular Science, I.D., and PC Magazine.

Jeff Tilley - Design

An accomplished and award-winning designer, Jeff leads the 2ndEdison's design practice, including industrial design, structural packaging and graphics.  During Jeff's successful career he has developed hundreds of products across a wide range of categories including medical, high technology, automotive, furniture, house wares, and consumer products.  Jeff's unique creative vision ensures that every touch point of a new product brings joy to the consumer and profitable growth to our client.

Alan Crarer - Engineering

Alan leads the 2ndEdison engineering practice, including both mechanical and electrical engineering disciplines. His unique engineering abilities have led to dozens of new patents for 2ndEdison clients.  Alan is known for his ability to convert complex mechanisms into brilliantly simple solutions.  Alan's efforts enable us to turn breakthrough innovations into cost-feasible reality.  

Allison Rak - Consumer Insight

Allison leads 2E's consumer insight practice.  She is a stellar innovator who focuses on developing and improving products and processes by understanding consumer needs and tapping into the complexities of social networks. She worked for six years on Capitol Hill as a Legislative Director for a Member of Congress, and later came to Silicon Valley where she was Director of Marketing and Director of Membership for internet companies relying on viral (word of mouth) growth. She applies this experience at 2ndEdison, working with clients on innovative ways to understand consumer needs, influence consumer behavior, and contribute ideas poised for success.