About Us

2ndEdison has attracted an elite team of designers, financial analysts, supply chain designers, strategists and researchers who collectively have helped to bring more than 3,000 products to market.  We measure success by the commercial success of the products that we work on.  Winning design awards is not enough.  We want to see profit streams that enrich our clients and delight their customers.  

To achieve this, we approach product innovation holistically.  By bringing right-brain and left-brain thinking together we are able to achieve customer-relevant innovation.  Our product analytics capability allows us to understand market and financial dynamics of a product, our customer insight capability allows us to find ways to better meet customer needs, our supply chain capability allow us to squeeze costs out of the manufacturing process, and our product design capability allow us to bring it all together in a compelling and relevant way.  

In a world full of useless innovations, we strive to help clients achieve greatness in the eyes of their customers.